Why is religious language so common in the world of business?
August 7, 2006
Why is religious language so common in the world of business? I see people who are “Evangelists” for products and services; Boards go on “retreats”; I’ve heard of “breaking bread” and “communion” with clients and fellow workers; poor customer service operatives “confess” to their “sins”…Is it because I’m from a (predominantly) Catholic culture that this seems at little odd to me?
I’ve never met an Irish Evangelist (in a business sense anyway!), and the only retreats I can think of were those we went on at school in the hormonally charged years – much fuel for confession was generated! But what is going on here? Are we asking people to have “blind faith” in products and services? Are we suggesting that a charasmatic leader with an on target message will generate the right business environment for success? Help me out here!