This post needs a snappy headline
August 2, 2006
I’m a bad blogger and before I go any further I want to issue a generalisation alert – you have been warned.
I have discovered in my travels through cyberspace that my blog is breaking all of the rules…I don’t offer “ultimate” solutions; “rules” for getting things done right (apart from this entry which in fact happens to be they way I do work with groups); I can’t come up with too many bullet pointed “top tips” entries and I rarely spend enough time trying to compose sure fire headlines that work. Is this rush to certainty purely an American phenomenon? I say this because I see stark differences between the ways in which many American and European business bloggers approach their craft. We appear to be less comfortable offering certainty on this side of the pond – it’s a bit more conversational, less hard sell. What happens when you are so used to being offered the ultimate, no holds barred, sure fire, guaranteed solution to every problem? Do you become immune? What does the more conversational – let’s co-create something together approaches evoke? Do we look touchy-feely in a world that demands certainty? I don’t know….I have found it interesting to explore various voices on this blog but ultimately I don’t believe in certainty. I don’t believe there’s a 10 step plan to achieving anything you want to achieve that is simple to execute and follows in a logical progression.
The bit that is always missing in these foul-proof plans is emotion. Emotion is a no go area in business for a good reason – it’s the thing that makes or breaks plans. Our decisions, while they may look on the surface to be rational and planned are fuelled, contextualised and informed by emotion and there’s no 10 step bullet pointed approach to putting manners on how we feel. It requires work, it requires bespoke interventions; it requires listening and storytelling, it requires expertise; it requires process, it requires courage. That’s if you want the solutions to stick.
If emotion didn’t matter then we’d all be fit, slim, non-smoking, world travelling, happy camper workers and family people with not a care in the world and a bullet pointed map to get us there. Does that sound like anyone you know?
I don’t live in a bite sized world and while I would love to believe that there’s a bullet pointed list out there with my name on it I simply don’t buy it….My world is richer, more complex, operates on myriad levels, attends to conscious and unconscious processes, is rational as well as emotional. I assume the worlds of my clients are equally sophisticated. And yes, I do get results and yes I do get asked back to work with clients so something works about an approach that doesn’t offer false hope.
So now I need to go away and write a snappy headline for this post that will get me noticed ..any ideas?