Reading the Irish Times online

I’d almost given up trying to read the Irish Times online because of the amount of advertising busyness (particularly the flash stuff) you have to wade through to get to the text. So I’ve become a big fan of Adblock Plus the lovely application that gets rid of advertising noise on websites. Have a look at the difference between the Irish Times home page without Adblock Plus and then with it – almost makes reading the paper online a possibility again doesn’t it? I realise that free content sites have to make a living with advertising (Irish Times is not a free content site) but is there really any point if the advertising inhibits readers digesting your content?