Consultancy May 28, 2006

On business blogging

I’m quoted in this month’s Business Plus magazine in an article by Dick O’Brien about business blogging. I’ve made the transition from writing a personal blog to writing a business one and while there are definitely differences in content and motivation, I still view this space as one where I bring my personal self to the table as much as my business self. O’Brien comments at the end of the piece:

The common thread running across good business blogs is that authors tend to leave the marketing talk at the door. A willingness to engage on industry issues, interact with readers and follow up on their feedback, seems to be the recipe for success.

I think that’s an astute observation about business blogs in general. The ones I am reading are all stamped with the personality of their authors and its rare to see any of the writers I enjoy selling something directly or peddling a predictable line. So I guess the line between personal and professional is a thin one at times.
It appears that we’ve still quite a bit to go in Ireland before business blogging takes off but I’m optimistic that within a few years we will see key opinion formers blogging and engaging directly with peers and customers. I’ve been very heartened at the response I’ve had at home and abroad since I took up the biz blog mantle a couple of months ago and I’m getting more excited as the weeks progress about the possibilities, the conversations and the new relationships.

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  • Earl Mardle June 4, 2006 at 1:59 pm

    Hi Annette, you say “within a few years we will see key opinion formers blogging and engaging directly with peers and customers”
    OR
    Bloggers who engage directly with peers and customers will BE the key opinion formers.

  • annette June 4, 2006 at 2:03 pm

    Good point Earl …I of course thought that, but didn’t say it!