Mapping communities of practice

William van den Ende created this very useful ‘diagram of effects’ which shows

(part of) what value a not-for-profit (corporation or foundation) that supports a community of practice can derive from more traffic on their site. It also shows (part of) what is involved in attracting more traffic… More traffic, especially more traffic that is appropriate for your site does not happen automatically 😉

I think this is a very helpful way of exploring the relationship between organisations, their online presence, customers/clients, content and the feedback mechanisms that operate between each. I’ll be using this map with not for profit clients in the future.

Hat tip to Chris